April 8th, 2007 | Advertising Tips
Do you live in a fantasy land where you think your product/service/website is perfect?
Do you fully understand how the different segments of your marketplace perceive your product?
Most savvy business owners would answer NO to both those questions. Even the most skilled marketers know that there is always more info out there to gather.
Market Research is a never-ending task. The focus of this article is to explain the benefits of buying Sponsored Reviews in order to gather insights into your marketplace.
As the Sponsored Reviews market matures we will find more and more marketers discussing the potential to gain valuable insight into products/services by paying to have those products and services reviewed by bloggers. Bloggers are a diverse group of people, coming from all different walks of life. Making them an ideal group for product research.
Focus Groups have long been used by large corporations to gain a competitive edge. Sponsored Reviews are similar to focus groups in that you are asking people to give you feedback about certain aspects of your product/service/website. There is nothing more crucial in business then to have a realistic view about how your customers perceive your product.
Bloggers are particularly good at giving feedback as it is the nature of a blogger to research, test, then report those results.
Another important aspect of getting reviewed by a blogger is the feedback that the blogger’s audience gives in the form of comments. So not only do you get the bloggers feedback but the feedback of their audience.
As Karyn Greenstreet from Passionforbusiness.com points out:
as a self-employed small business owner, you canâ€™t afford to take chances on ideas without getting more information about what your entire market audience wants
While Karyn is speaking about pre-emptive market research, where you begin research prior to launching a product or service, sponsored reviews provide post-launch feedback. As more and more people use your product/service/website, and as the market matures, they will continue to educate you regarding their needs. Listening to these needs should be one of your highest priorities.
So Why Use Sponsored Reviews for Your Market Research?
- 1.Quick & Easy – You can setup your account and purchase reviews within minutes. Our automated system does most of the work for you, and our tag based organization lets you quickly zoom in on relevant blogs.
- 2. Affordable – Reviews range in price depending on the quality of the blogger but start at a low $5. Our low transaction fee and competitive marketplace insure the cost per review is substantially lower then comparable services.
- 3. Highest Quality Bloggers – We reject 10 blogs for every 1 that we allow in our system. We analyze every blogger before approving them. We look at their traffic and link popularity stats, as well as the quality of their content and the size of their audience.
Sign-up Today and gain access to thousands of high quality Blogs.
Oh and did we mention reviews are great for building links and search engine rankings?