Who Can Benefit from Sponsored Reviews: Companies
April 6th, 2007 | Advertising Tips
Whether you provide web design services, business consulting or sell products online getting people to talk about your company is probably the best marketing technique available. Customers get bombarded with advertising in our society, often times reducing the overall efficiency of those campaigns and creating what is called ad-blindness. The result is that direct recommendations or feedback by real people like bloggers will create more value and visibility for your services or products.
Traffic
The most obvious benefit from buying sponsored reviews is the traffic that they will drive to your website. Popular blogs can generate tens of thousands of page views daily, and if they write an interesting review it is probable that a good percentage of their readership will check your product.
Optimal results can be achieved if you communicate to the reviewing blog what sides of your business you are trying to promote, why the readers could be interested on your product and the like. SponsoredReviews provides plenty of space for you to be descriptive. This is your chance to educate the bloggers.
SEO
Apart from generating traffic sponsored reviews will also improve your search engine rankings. Like it or not Google and other search engines rank your website based, among other things, on the number of incoming links and on the authority of the websites that are placing those links. Your company might have a website with the most comprehensive and detailed information about a certain topic, but unless people are linking to it you will have very small chances of appearing on the first results for important keywords related to that topic.
When buying the reviews you can see the details about the Pagerank of the blogs, the higher this number and the more relevant the blog to your product the higher the SEO benefits that you will gain.
Feedback
Most business models and product offerings get reviewed along the way. Successful companies are constantly experimenting, collecting feedback and adjusting the strategy. Even if you are paying for people to review your product or website they will still do it in a succinct and honest way. Bloggers have a very intimate relationship with their readers, and they would not be willing to ruin it by faking opinions. Sponsored reviews, therefore, represent a very good way to collect feedback for your products or services.
