Blogs appeared on the Internet as personal diaries where people would share their thoughts and day-to-day experiences. Over the time, however, they evolved into more specialized websites providing a wide range of useful information for the readers, from tech news to photograph tutorials.

Today you have very popular blogs that compete head to head with mainstream media. Just think about TechCrunch or Engadget, those blogs are read by millions of people every month and often times they generate tens of thousands of dollars in revenues (mainly through advertising).

So far so good, those stories prove that blogs represent a very efficient content management platform and that it is perfectly possible to generate a full time income from blogging. Unfortunately the fact that it is possible does not imply that it is easy. Creating a popular blog that is able to generate a solid monthly revenue takes time, dedication and some talent, just like any other venture.

One of the most common obstacles that bloggers face is to get an initial influx of visitors that will spread the word about the blog while keeping the author motivated to keep writing some quality content.

A possible solution for this problem is to get other bloggers reviewing your blog. Vizu Answers recently carried a market research to investigate the habits of blog readers. When asked how they find new blogs to read 67,3% of the respondents affirmed that they rely on links or other blogs.

If you are looking to give some exposure to your blog and get the ball rolling you should create an account on Sponsored Reviews and browse around the inventory of blogs. Look for popular blogs on your same niche and make a proposal for a sponsored review. Those large blogs can charge several hundreds of dollars for a single review, but if you pick it wisely you will definitely be getting value for money.

Consider that if the blog accepts your review request it means that author likes your content, and his readers will get the same idea. The result will be not only a good inflow of traffic but also a boost on your RSS subscriber base. What are you waiting to kick-start your blog?

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– Daniel Scocco