People tend to associated sponsored reviews or paid blog posts with a company trying to launch a product and looking for some buzz. While companies certainly can benefit from this type of online marketing they are not the only ones. Below you will find an overview of the groups that can leverage sponsored reviews to promote their product or services. Stay tuned for the next articles on the series where we will analyze each group individually.
Companies: as mentioned before companies can reap a lot of benefits from a marketing campaign based on sponsored reviews. There are plenty of research confirming that â€œword of mouthâ€ marketing produces better results than traditional advertising, and that is just what sponsored reviews stand for. Getting bloggers to review and talk about your product will produce both tangible (traffic, search engine ranking, valuable feedback) and intangible (brand awareness, trust) results.
Bloggers: blogs appeared on the Internet as personal diaries where people would share their thoughts and day-to-day experiences. Over the time, however, they evolved into more specialized websites providing a wide range of useful information for the readers, from tech news to photograph tutorials. Blogs are certainly becoming mainstream, but creating a popular blog is no easy task given the crowded market place. Many bloggers are starting to realize that sponsored reviews represent an efficient method to kick-start a blog and gain readers on the initial phases.
Webmasters: the concept described on the previous point applies to webmasters as well. Whether you develop websites for yourself or for clients it might be really difficult to inject that initial traffic that will get the ball rolling. Sponsored reviews are no substitute for a well-designed and functional website, but provided you have those in place the reviews can certainly make the difference on the overall success of the site.
SEOs: sponsored reviews represent another useful tool on the SEO expert belt. Check out the article â€œ10 Reasons Why Sponsored Reviews are Great for Link Buildingâ€ and you will get a good idea why investing some money into reviews could definitely be a good idea. Benefits include links blended into the content, second-tier links, high relevancy and so on.
Affiliate marketers: Affiliate marketing is all about click-through rates and conversion rates. What if sponsored reviews could provide an equivalent or even better solution to Pay-per-Click schemes? Smart affiliate marketers will certainly be able to leverage paid reviews to create successful affiliate programs, after all they are in control of the sites where the links will appear and of the price.